Is Crucial Day Part Past its Prime?
"There will only be two kinds of television in the future: event television and on-demand television,"
says David B. Wertheimer, former Paramount Pictures digital entertainment chief and now executive
director of USC's Entertainment Technology Center.
...
"We'll see sports on one end, scripted dramas on the other," he says. "Shows like 'American Idol' will
blur that line -- if you're watching it live, you have an opportunity to participate; you get an enhanced
experience. But if you miss it live, you can see it whenever and wherever you choose."
...
"I believe that the networks have a great opportunity to establish new kinds of advertising opportunities
and business models," says Mr. Wertheimer. "There is still an important role for networks and
programming, but it will require a different kind of thinking in an IP-enabled wmore choice for consumers and new models for creators and distributors."
Thursday, May 10, 2007